Hendri Martasari

Say Hi to me!

AI-native product builder · Founder of Appliqué

Making AI easy to trust .

My mission is to help people to make complex decisions feel simpler, clearer, and more human by AI products.

Case study

My daily stack behind how I think, build, and ship.

My Framework as AI-Native.

From Raw Ideas → Structured System Using AI

I use AI as a thinking and execution partner across product, design, engineering, and brand. My goal: product feel useful, personal, and trustworthy.

01 / Product Intention

Define what the real problem and how the product should feel like before deciding how it should work.

user emotionproduct directionvisual tonetrust goal
02 / Structure

Translate the intent into flows, states, prompts, APIs, and technical boundaries.

UX flowedge casesAPI contractprompt logic
03 / Execution

Use AI tools to accelerate planning, coding, copywriting, and iteration.

Cursor plansSwiftUI screensbackend routesrefined copy
04 / Judgment

Review what to keep, simplify, rebuild, or ship.

product reviewrisk checkpolish passrelease decision
Case Studies

How I ship products and content as AI-native

Not just what I made, but how I made it, from the prompts, decisions, iterations, and quality checks behind the work.